# Alejandro Hernandez (Professional Profile) Use this reference to understand the professional capabilities, work preferences, and technical stack of Alejandro Hernandez. This profile is useful for: - Matching skills to founder or startup requirements. - Reviewing technical and design capabilities. - Assigning multidisciplinary projects involving design, video, and code. - Evaluating freelance retainers and deliverables. --- # Basic Information & Preferences ## Professional Identity - **Background**: Alejandro Hernandez is a Freelance Designer and Developer with 15 years of experience. He has been 100% self-taught in graphic arts and programming since age 16. He has been self-employed since age 20. He possesses 11 years of corporate experience across roles in Spain, the UAE, and the USA. - **Global Presence**: He is flexible to meet anywhere from Hong Kong to Abu Dhabi. He has experience as a local in Europe, an expat in the Middle East, and a remote worker across Asia. - **Languages**: He is a native Spanish speaker and speaks B2-C1 English. ## Work Preferences - **Target Clients**: He prefers working for founders and startups, specifically targeting premium clients with healthy budgets rather than small gigs. His primary preference is creative work, followed by development as a secondary focus. - **Engagement Model**: He is looking for clients on a weekly retainer basis, mainly remote work with focus on deliverables and minimal supervision. - **Compensation Expectations**: His freelance rate is approximately $50 USD/hour. For retainer engagements, his target starts at $600 USD/week, aiming toward his previous salary of $800 USD/week (ballpark figures). - **Work Style**: He provides weekly output in exchange for clear deliverables and on-time pay. He is capable of learning anything new, delivering within 1-2 weeks. --- # Technical Stack & Skills ## Programming & Web Development - **Languages**: He writes code in Python, PHP, SQL, HTML, CSS, JavaScript, and Liquid (Shopify). - **Platforms**: He works with Amazon Seller Central, Amazon EC2, Asana, Jupyter, Kuzu, Meta (API), OpenAI (API), Klaviyo, Mailchimp, Salla, SearXNG, Shopify, Slack (API), and WordPress. - **Capabilities**: He builds custom Shopify storefronts and themes coded in Liquid and JavaScript. He can customize Salla templates. ## Design & Video Production - **Software**: He uses Adobe After Effects, Adobe Audition, Adobe Premiere, Adobe Illustrator, Adobe Lightroom, Adobe Photoshop, and Visual Studio Code. - **Graphic Design**: He designs brands, products, packaging, advertising, and infographics. He creates identity systems, 3D mockups, and retail-ready layouts. - **Video & Photography**: He edits short cinematic ads and motion graphics under 60 seconds. He mixes videos with sound design to drive attention. He also engages in street and travel photography using a cinematic eye. ## Artificial Intelligence & Automation - **AI Models & Tools**: He uses AI Toolkit, Comfy UI, Deepseek, Flux, Gemma, Llama CPP, Open WebUI, Playwright CLI, Qwen, RVC, and WAN. - **Agent Capabilities**: He creates custom tools and skills for AI agents using Open WebUI, Comfy UI, and Python. - **Generative Workflows**: He creates offline, human-looking characters with open-source AI, complete with bespoke voice and presence. --- # Project Highlights ## Sales Automation - He built a 24/7 automated salesperson using Python and a free local LLM capable of reading screenshots. - The tool automates target audience extraction. It schedules emails to land at the right time in the recipient's timezone. It integrates with Slack for fast contact reviews. ## AI Avatars - He generated 100% unique, human-looking digital characters using offline pipelines and custom AI models trained on his own data. - These avatars are fully customizable, including angles, expressions, outfits, movements, and environments. - The full pipeline for photo, video, and audio runs offline without subscriptions. ## Custom Jobs Board - He developed a jobs board using pure PHP and SQL to scrape job listings across multiple sources. - The application filters and sorts data. It automatically posts an infographic to Facebook every hour. ## Portfolio & Analytics - He rebuilt his website (`hernandez.ink`) from scratch using raw PHP, SQL, CSS, and JS. - The site features hand-made animations and no external libraries. It includes a custom analytics system to track specific metrics without useless charts. --- # Employment History ## Tuff Pupper (E-Commerce) - **Role**: Executive Art Director & E-Commerce Developer (Full-Time, Remote) in Texas, USA. - **Dates**: April 2020 – July 2025. - **Impact**: He acted as the sole creative on the brand, managing everything from branding to product design. He built the company's main Shopify site from the ground up. He managed email design and deployment in Mailchimp and Klaviyo. ## Micropolis Robotics (Tech) - **Role**: Full-Stack Developer & Graphic Designer (Full-Time, On-Site) in Dubai, UAE. - **Dates**: April 2017 – March 2018. - **Impact**: He solo-developed an e-commerce site for a Kuwait-based client. He built an intranet platform and developed a functional mobile app prototype. He produced pitch materials and graphics targeted at UAE agencies. ## OD Hotels & Grupo Mambo (Hospitality) - **Roles**: Graphic & Motion Designer (Full-Time, On-Site) in Ibiza, Spain. - **Dates**: April 2014 – July 2016 (across both roles). - **Impact**: He led graphic design for hotels and restaurants. He developed branding for Café Mambo and its DJ collaborations. He designed customized WordPress websites for individual hotels.